Built a Business and Brand Out of His Basement
Karthik Shanadi
Karthik Shanadi is a successful entrepreneur known for co-founding Greek House, a multimillion-dollar business that simplifies custom apparel ordering12. Here’s a brief overview of his journey:
Education: Karthik Shanadi graduated from the University of Florida, where he studied in the College of Agricultural and Life Sciences1.
Start of Greek House: In 2013, Karthik and his friend Luke McGurrin (BSBA ’14) were looking to make apparel for a fundraiser for their fraternity. They couldn’t find a company that could meet their needs – a short turnaround time, unique design capabilities, all at an affordable price1. So, they decided to go directly to a manufacturing facility1. This led to the launch of Greek House with $500 in a small 6-by-10 office in their basement1.
Growth and Success: The success they’ve been able to achieve since moving out of that basement is due in part to their education at the University of Florida1. They leveraged their connections and resources on campus to accelerate the growth of their business1. All of their first hires and salespeople came from UF1.
Expansion: As Greek House grew, so did their brands—College Thread, Athlete’s Thread, and the corporate-focused Threadly2. They built a platform that customers could use to work with a designer, collect orders and payments from members, and track their orders1.
Current Role: Karthik Shanadi is currently the Co-Founder & CEO of Greek House, focusing on growth, technology, and strategy2.
Karthik Shanadi’s story is one of determination, innovation, and entrepreneurial spirit. His journey from starting with $500 to building a multimillion-dollar business is truly inspiring12.